Disabling Marketing Pressure on a One-Shot opportunity

If a specific opportunity is particularly important for your business goals and you want to reach a larger audience:

You can choose to deactivate the marketing pressure rules you've defined in Settings > Fatigue Management.

If you want to know more about setting up marketing pressure rules, this guide should help.

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👉 Simply enable the Override Pressure button from the Opportunity details panel.

⚠️ Please note

  • The monthly limits on communications per channel that you may have set, are applied to One-Shot opportunities that are not subject to marketing pressure. If you exceed the maximum quota for a channel, the opportunity will not be sent.

    To find out more about these quotas, please read this guide.

  • Opportunities sent with the Override Pressure parameter are not counted in the marketing pressure counter.