Disabling Marketing Pressure on a One-Shot opportunity
If a specific opportunity is particularly important for your business goals and you want to reach a larger audience:
You can choose to deactivate the marketing pressure rules you've defined in Settings
> Fatigue Management
.
If you want to know more about setting up marketing pressure rules, this guide should help.
-
👉 Simply enable the Override Pressure
button from the Opportunity details panel.
⚠️ Please note
The monthly limits on communications per channel that you may have set, are applied to One-Shot opportunities that are not subject to marketing pressure. If you exceed the maximum quota for a channel, the opportunity will not be sent.
To find out more about these quotas, please read this guide.
Opportunities sent with the
Override Pressure
parameter are not counted in the marketing pressure counter.