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Using Audiences KPIs

Accessing Audience KPIs

For each Custom Audience Filter you create, you have access to a page of KPIs helping you to analyze which customers belong to this audience with purchase and volume indicators.

There are two ways of displaying these indicators:

  • from the audience editor, when you are building an audience. Once at least one condition is set up, you can click on Show KPIs. This shows you a summary of the KPIs.

  • from the audience list, click on the small graph for one specific audience as shown in the image attached. Here you can see the full KPI page and use it for analyzing your audience.

Understanding audience main indicators

  • Audience size shows you how many customers are included in your audience. You can use it for adjusting the size of your audience to reach your marketing objectives.

  • The Active users represent the audience proportion who has purchased at least once in the last 365 days. The ratio of active users is compared with the whole database.

  • The Purchase Patterns bar chart displays the 5 to 10 offers most purchased over the last 365 days by the audience (in blue), vs. the share of purchases for the entire user base (in red).

Using custom segmentation

  • Custom segmentation graph allows you to get insights into your audience using your specific user attributes. You can use the drop-down menu to choose which attribute to display. The audience attribute breakdown is displayed in red, and in blue for the whole database.