Analyzing the results of past dispatches using the funnel
From the My Opportunities menu you can analyze the results of past dispatches.
The 📊 icon allows you to access a dashboard and understand how the various parameters defined when creating your campaigns have been applied during the dispatch.
The funnel in the Graph View gives you information on the volume of individuals selected during the different stages of dispatch.
💡 Note that if you need to refine your analysis and understand volumetrics at the opportunity level, you can view the funnel on a specific opportunity.
If you want to learn more about analyzing your past opportunities in My Opportunities, this guide should help.
Understanding the dispatch steps displayed in the funnel
Every day and for each opportunity, dispatch applies all the parameters you have defined step by step.
👉 Reachable
Splio identifies and selects all actionable customers (e.g. for SMS: customers who are not blacklisted).
👉 Pertinent
The engine calculates the offer appetency scores on the channel or the channel appetency scores depending on the type of opportunity and retains only the most relevant customers.
👉 Eligible
Dispatch applies the constraints set on opportunities (prerequisite and exclusivity links, repeatability) and retains only those individuals who meet them.
👉 Audience Filter
Arbitration retains only eligible customers, i.e. individuals who meet the conditions of:
the audience filter you have defined,
and any specificities you defined in the first step of creating a Recurring opportunity.
For example, for your anti-churn opportunity, you have defined in the specificities that only customers at risk of churn data should be eligible.-
👉 Reached
Dispatch applies:
the marketing pressure rules defined in your
Settings(learn more about marketing pressure rules).any volume constraints set on a channel.
After applying these last constraints, you get the volume of individuals selected for an opportunity.
We invite you to refer to the Dispatch Dashboard detailed in this guide to find out more about dispatch results and the final volume of individuals targeted.