Understanding the different stages of the selection funnel in the Dispatch Dashboard

The Split of users per opportunity table allows you to analyze how each individual was handled in the arbitration. It enables you to identify the number of targeted individuals versus the number of reachable individuals (learn more).

The Show/Hide columns button allows you to display the volume of selected customers at each key stage of the arbitration and to understand better the decisions made by the AI.

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What are these steps?

Steps

Description

Reachability

Splio selects all reachable customers, i.e. those who have agreed to receive commercial messages on at least one channel.

Eligibility

Splio keeps individuals who meet the eligibility criteria for Recurring opportunities or the audience filters defined for One-shot opportunities.

Specificities

Splio keeps customers who meet the conditions defined in the specificities for certain Recurring opportunities (for the goals: churn, dual SIM or cross sell).

Value control fit

Splio keeps customers for whom the offer price is higher than their potential value.

Links with other opportunities

Splio keeps customers who respect constraints based on exclusivity or prerequisite links set up between Recurring opportunities.

Repeatability

Splio keeps customers who meet the (non-)repeatability conditions defined for Recurring opportunities.

Marketing pressure

Splio keeps customers who respect the marketing pressure rules defined in the platform.

Offer Type Fit

Splio keeps the customers for whom the type of offer defined in the opportunity is most relevant.

Channel upper limit

Splio keeps clients who respect channel volume limits (monthly channel quotas and/or maximum volume per day per channel)

Pre-Target

Splio keeps customers who have been selected on the opportunity after the entire CVM plan has been put out to competition and arbitrated.

Target

Splio keeps the customers targeted by the opportunity and who have received at least one offer.