Defining the audience for a Recurring opportunity
Our predictive engine powered by Deep Learning algorithms is designed to target the most relevant customers. However, the nature of your communication may require certain audience restrictions.
The audience defines the group of customers who may receive the opportunity. This is the "playing field" that our algorithms will seek to optimize by selecting only those individuals most likely to buy.
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👉 The Eligibility tab of the Recurring opportunity creation page lets you define audience restrictions.
Your opportunity reaches all your customers, with no restrictions.
If there are no audience restrictions, you don't need to apply any filters to your opportunity and can skip this step.
Your opportunity reaches only certain customers
If you want to reserve your opportunity for certain customers, then you need to apply a filter to restrict the audience.
👉 From the Audience Filters drop-down list, you'll find all the filters you've previously created in Custom Audience Filter.
You can then:
select an existing filter.
Or create a new audience filter directly from this interface by clicking on the
New Audience Filterbutton. If you want to know more about audience creation, you can read this guide.
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Once you've selected an audience, below the search bar you'll find details of the volume of individuals included:
👉 Selected population shows the number of individuals included in the audience filter you have just defined (here, 894,299 contacts).
⚠️ Audience filters are recalculated daily. The volumes displayed here correspond to the values for day D.
⚠️ These volumes correspond to the maximum audience. After dispatch, the volume of individuals selected may be lower.