Preventing churn and retaining customers at risk of inactivity with a special offer
The Splio solution allows you to identify at-risk customers using a predictive churn model, and contact them proactively.
If you need more details on the different steps of creating a Recurring opportunity, you can check out this guide.
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👉 For this use case, you need to create a Recurring opportunity.
👉 In Opportunity Types, select Purchase.
👉 In Opportunity Goals, select Anti Churn.
👉 The Specificities section lets you define which customers are eligible for this opportunity depending on their risk:
Global churn allows you to target at-risk customers across your entire offer (data and voice).
Data churn lets you exclusively contact customers likely to churn on Data.
Voice churn enables you to specifically target at-risk customers on Voice offers.
Selecting offers for your anti-churn opportunity
In the Offer Selection tab, you select all the offers you want to push to your at-risk customers.
To learn more about selecting offers in a Recurring opportunity, you can check out this guide.
During dispatch, depending on the goal chosen and your customers' propensity to buy (price, validity), our algorithms will select the most relevant offer for each customer.